Planning and Zoning Commission
March 31, 2010
The Clarkson Valley Planning and Zoning Commission, pursuant to notices published in the West Newsmagazine on Wednesday, March 24th, The Countian on March 17th, the Clarkson Valley website since March 15th and letters mailed to residents living within 500' of the proposal on Tuesday, March 16th, met at City Hall on Wednesday, March 31, 2010 in the Fru-Con Center's third floor Presentation Room at 15933 Clayton Road to consider the proposals brought forth by John King, representing St. John’s Medical Office Building and to make a recommendation to the Board of Aldermen.
Planning and Zoning Commission Members present were:
Frank Hodgdon, Chairman
Commission Members Susan Shea and Jerry Litschgi were not able to attend.
Mayor Scott Douglass, Alderpersons Meyer and Schiller and the City Clerk, Michele McMahon, also attended.
After the meeting was called to order, the Chairman read the Notice of Public Hearing for the first agenda item: To consider two monument signs and three mounted signs, all larger than 4 square feet for St. John’s Mercy at property known as 15945 Clayton Road and to make a recommendation to the Board of Aldermen.
Mr. John King, the attorney representing this proposal introduced himself and the remaining presenters were introduced. Don Kalicak, Vice-President of Business Development and Strategic Planning, St. John’s Mercy; Trish Geldbach, Vice-President of Operations, St. John’s Mercy; Terry Bader, Senior Vice-President VisDev Development; Greg Garner, Principal of Archimages; and Sandy Ellis with APCO Midwest responsible for the signs.
Don Kalicak spoke about the St. John’s Medical Building saying it is an asset to the community. He reported it should be ready for occupancy in August this year. He said the architect and sign designer worked together to design a sign that fits the building then described the way they looked at all their out-patient buildings and conducted two focus groups to analyze the designs of the buildings in addition to their various signage. The people in both focus groups stressed the importance of signage, saying it helps those new to the premises to know what business is being conducted in these buildings and the “way finding” as he termed it; or direction.
Mr. Kalicak then spoke regarding the request for Special Use Permit for the wording to be considered “temporary” as the name will change in the future. He
Minutes - Continued
explained their operations in seven states and hospitals in four states all owned and managed by the same company but with different names and logos. The idea is to have the same branding for all. Sandy Ellis then spoke about the inability to use the 4 square feet signs as allowed by our code. She said the proposal for frontage is less than 2.5% and in most other municipalities they are allowed 5%. She answered questions posed by Commission Members: Hours of illumination – photocell will kick off automatically. Internally illuminated with cad – LED. All three building-mounted signs will have same text and identical square footage (113.5). The architect, Greg Garner also answered questions. Monument signs to be ground lighted.
Chairman Frank Hodgdon requested votes on the two monument signs independent of each other and the three mounted signs as one additional discussion/vote. Discussion ensued regarding the inconsistent text as to St. John’s name. It was decided that unless a name change was requested before the Board of Aldermen vote on the proposal, it would be uniform on all signs to state: St. John’s Mercy Medical and Physicians Services.
Monument Sign #1 – A recommendation to remove “Welcome To Clarkson Valley” was made and it was requested the sign state: 15945 Clayton Rd. (next line) Clarkson Valley, Missouri. All agreed. Gregg Bogosian made a motion to give the Board of Aldermen an affirmative recommendation of sign #1 with the changes mentioned above, seconded by Anne Grabner. A roll call vote was taken with the following result: Ayes – Ahrens, Bogosian, Cloute, Grabner, Hodgdon and Midyett. There were no nays. To which Mr. Hodgdon declared an affirmative recommendation.
Monument Sign #2 – discussion took place as to how necessary signage was when patients were visiting. Greg Garner, who had the floor, stated national studies show that people who attend these buildings are in distress and need as much help finding their way around the premises as possible. The text on the sign should only contain the address and not the second line stating Clarkson Valley, Missouri. Gregg Bogosian made a motion to give the Board of Aldermen an affirmative recommendation of sign #2 with the text changed, seconded by Anne Grabner. A roll call vote was taken with the following result: Ayes – Ahrens, Bogosian, Cloute, Grabner, Hodgdon and Midyett. There were no nays. To which Mr. Hodgdon declared an affirmative recommendation.
Gregg Bogosian made a motion to give the Board of Aldermen an affirmative recommendation for the three mounted signs with the name changed, seconded by John Cloute. A roll call vote was taken with the following result: Ayes – Ahrens, Bogosian, Cloute, Grabner and Midyett. Hodgdon voted nay. To which Mr. Hodgdon declared an affirmative recommendation. All St. John’s representatives thanked the Commission Members and stated they would attend the April 6 Meeting of the Board of Aldermen.
Chairman Hodgdon read Agenda Item 2: To consider the words “attached or…” in the PC District Regulations for the procedure for Review and Approval – stating the plan should include the proposed location and general description of signs attached or not attached to the structures on the site.
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Gregg Bogosian made a motion to give the Board of Aldermen an affirmative recommendation to the change in language of the PC code, seconded by Frank Hodgdon. A roll call vote was taken with the following result: Ayes – Ahrens, Bogosian, Cloute, Grabner, Hodgdon and Midyett. There were no nays. To which Mr. Hodgdon declared an affirmative recommendation.
The meeting adjourned at 9:05 p.m.
City of Clarkson Valley